BLOND:ISH

Vivie-ann Bakos, known professionally as BLOND:ISH, is a Canadian music producer and DJ. An environmental activist, she founded the nonprofit charity Bye Bye Plastics to eliminate single-use plastics from music venues and events.

Conducted a full digital audit of BLOND:ISH social media accounts, including an assessment of content strategy, brand pillars, content buckets/ideas, font guidelines, areas for improvement, and more
Managed a content calendar across Instagram and TikTok platforms, continuously creating content (LINK) and scheduling posts two weeks out at a time; posts were scheduled around her tour itinerary and included, but were not limited to, promoting upcoming shows, show recaps, upcoming releases, and more
Stayed up-to-date on current social media trends and wrote content briefs for BLOND:ISH to follow, including an explanation of the trend, a shot list, and a reference video
Coordinated with on-site videographers for each show and provided detailed filming briefs that included guidelines for angle capture, shot lists, aspect ratio, and more
Sifted through footage from each show and pulled selects to be used in content, recap carousels, and techno page highlights
Researched and compiled a list of Techno pages that can highlight BLOND:ISH content; oversaw outreach to Techno pages to request a feature for selected footage
Integrated Laylo, an SMS and newsletter feature with “drop campaign” functionality, and ManyChat, a platform for automating customer interactions, to drive hype and lead generation for marketing campaigns