
FYG U:
HOMECOMING 2019
EVENT INFORMATION
EVENT DATE September 27, 2019
EVENT TIME 5:00 PM doors, 6:00 PM show
VENUE South Oval, 7,000 capacity
ANNOUNCE DATE September 6, 2019
ARTIST LINEUP Playboi Carti (headliner), SABA (direct support), The Aces (opener)
THE GOAL
Partner with a major promoter to produce a free festival for students, showcasing rising artists, emerging technology, and popular brands
ACCOMPLISHMENTS
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First-of-its-kind concert partnership with Big Noise Music Group that brought festival activations and live music to an outdoor concert on Ohio State’s campus
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Features included ESports tournaments; experiential activations from Amazon Prime Student, TikTok, Twitch, and other company sponsors; food trucks; TikTok discover stage showcasing student talent; and more
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Worked alongside Big Noise Music Group festival promoters to coordinate 25 volunteers and ensure full staffing of the event
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Executed a marketing campaign from the time of on-sale to the day-of-show that involved social media content strategy, flyer distributions, M&G contests, and press releases




