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BIG SPRING CONCERT

EVENT INFORMATION

 

EVENT NAME Big Spring Concert

EVENT DATE April 4, 2020

EVENT TIME 7:00 PM

VENUE The Schottenstein Center

ARTIST LINEUP T-Pain (headliner), Rico Nasty (direct support), Stevie-T (opener), DJ Chang (DJ)

NOTE: Event was cancelled due to COVID-19

THE GOAL

 

Curate the annual Big Spring Concert to provide an exciting and relevant lineup while providing multiple experiential touchpoints for students to enjoy.

 

ACCOMPLISHMENTS

  • Served as lead talent buyer for the event and worked directly with major talent agencies to coordinate preferred artists' availabilities with venue availability, in addition to drafting artist offers and assisting in the execution of the contracts

  • First concert secured in an indoor venue during the springtime to avoid issues with weather

  • Strategized a marketing plan that included digital, PR, and experiential touchpoints for students (i.e. Rico Nasty and T-Pain branded coke bottles, fatheads, etc.)

  • Hosted a Big Spring Opener competition where 4 hand selected students competed for an opening slot at the Big Spring Concert; students were selected based on audience voting and judge feedback

  • Secured partnerships with Bumble and Coca Cola as experiential activations for the show, including photo booths, product giveaways, and more; secured Headcount to set-up voter registration tables on-site 

  • Sold 4,000 tickets at the time of announce

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