MJLS PRESENTS: NEEMZ & AMIRA JAZEERA

Booked the second emerging artists showcase in Los Angeles dedicated to highlighting artists from the MENA region and its diaspora

Scouted artists from around the country for a curated lineup across multiple genres, including rap, R&B, and pop, 

Secured a partnership with LA-based clothing brand For Your Viewing Pleasure, creating a limited airbrushed t-shirt drop customized to each artist on the lineup

Secured other local MENA business vendors to enhance the experience of the event, including Egyptian food truck The Original Hawowshi and mobile coffee shop Saffron Cowboy Coffee

Served as lead talent buyer for the event and worked directly with artists and managers to draft offers, negotiate contracts, and gather riders to ensure all needs were meet on the day-of-show

Initiated and monitored show advance from start to finish, acting as the liaison between artists and venue production staff to ensure production needs were met on the day-of-show

Executed a comprehensive digital marketing campaign to spread the word about the event at the grassroots level, including community outreach, artist spotlights, content strategy, and more