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MALAYKA

OVERVIEW

Hailing from Egypt and based in Los Angeles, Malayka is an Egyptian-Canadian singer-songwriter blending influences of the East and the West in her music.  Malayka’s music is best described as love songs to the self. She is a fusion artist weaving R&B, acoustic warmth, and Middle Eastern flair. Her powerful vocals deliver a part dance-worthy, part soul-searching musical experience. It’s a journey that reappropriates cultural identity through unapologetic enthusiasm, vulnerability, and personal autonomy.

ACCOMPLISHMENTS

SERVICES PROVIDED Digital Marketing, Release Campaigns, Booking, Brand Strategy, Creative Direction, Management

  • Oversee all venue, showcase, and promoter outreach to scout live performance opportunities, subsequently handling all booking and advance for upcoming shows

  • Conducted six (6) brand therapy sessions, identifying pillars of her persona and how that translates through her artist brand

  • Conducted a full digital audit identifying current strengths and areas for improvement

  • Secured a distribution deal with Levantine Music, offering full distribution, sync, publishing, and playlisting services for upcoming releases

  • Curated and executed a comprehensive release campaign for her upcoming single "Lessa", including short form video content, press shoot, content strategy, and more

  • Manage all upkeep of social media platforms, including social refreshes and curated content strategies

  • Oversee creation of all artist assets, including press kit, link-in-bio platform, brand guide, and more

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